Radiant Medispa
Industry: Health & Wellness
East meets west wellness
Dr. Wynne Huang is not only a brilliant physician, she is also a skincare and body sculpting maven. As a plan for a relocation was hatched, the time was ripe for a name change (previously The Medispa at Caring for All), and a complete branding overhaul. She wanted to evoke her Chinese roots, while at the same time showcasing her commitment to the technical advances in the medical spa industry. We launched her website in the summer of 2022, and continue to bring her new brand to life as she makes patients look and feel their best.
Services
Business Naming
Logo and Brand Identity
Print Collateral
Illustrations
Copywriting
Photo Curation
Website Design, Architecture & Development
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Challenges
There were two main challenges in this project to overcome:
Creating a brand that spoke to both the beauty and wellness visual, as well as the technical medical advances that Dr. Huang brings to her medispa
Organizing the website architecture and user experience to connect the client’s concerns with possible services of treatment
Strategy
Visual Branding:
To combine the wellness and technical aspects of the business, I balanced beautiful, calming and spa-related photography with branded services that explain both the outline of treatments and the outcomes. The client would have full knowledge of the services before they had their first appointment, eliminating many questions or nervous feelings that come with the unknown.Website Architecture:
User experience was my key focus while building the architecture of the site. Many times, clients have skin or body concerns, but are unsure of the service they need, and it becomes daunting to say the least. For each of these concerns, possible treatments are listed, with links to that service. Each of these treatments has a FAQ section, patient instruction form, and before and after photo galleries.
Logo and accompanying type illustrations
Homepage of radiantmedispa.com
radiantmedispa.com
Pricing list brochure and appointment cards
“What would I do without you?”
I was in the midst of relocating my entire medical spa to another location, in another city, and I needed a complete rebrand — from the name & logo, to the website and all my printed collateral. I gave Jenny a super tight deadline, and on top of that, I didn’t have any time to help manage the project. Jenny literally did it all! She knew I was focusing all my attention on the move, so she went ahead and developed everything on her own. And when I say it was everything I wanted and more, I mean it.
Jenny’s work ethic is beyond admirable, and her creative prowess is next level. Once I had time to take a breath and look at all the work she had done for me, I sent her a note saying “What would I do without you?”
— Dr. Wynne Huang, M.D. | Owner, Radiant Medispa
